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CASE wins award for loader design

CASE Construction Equipment’s G-Series Wheel Loaders have won the 2017 Good Design Award for Design Excellence.
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CASE won the award in the Industrial Category from the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.

CASE said the G-Series wheel loaders are the latest generation of the brand’s proven range, which “introduced a revolutionary windscreen design and raised the bar on operator comfort when launched in 2017”.

Carl Gustaf Göransson, brand president for CNH Industrial’s Construction Equipment businesses, which includes CASE, commented: “We have been judged against the very best in the world, and the G-Series has emerged as a winner. This prestigious accolade crowns CASE wheel loaders’ long history of excellence as we prepare to celebrate this product line’s 60th Anniversary next year.”

The company added: “In its pursuit of quality design that combines style and function, the brand relies on the experience and resources of CNH Industrial’s Design Centre. The Good Design Award is testament to the high quality of the design resulting from the brand’s focus and its efforts.

“The cabin of the CASE G-Series wheel loaders sets new standards in comfort and safety with an operator environment, controls and interface that make it the brand’s most intuitive and easy-to-operate range. Every element has been designed to provide an automotive feel with industrial performance.

“The G-Series takes visibility to a new height. The one-piece windshield provides an unobstructed panoramic view to the front, while multiple rear view convex mirrors, rear view display, slim engine hood and rear grid defroster offer excellent rear visibility.

“The cabin interior has been designed to maximise space for the operator. The ergonomically designed joystick steering system provides a symmetrical operating station to control loader functions and machine steering, which reduces fatigue, especially during repetitive, high-production applications. The premium control monitor interface offers intuitive navigation through the machine’s information and settings.

“The suspended cab featuring an air ride active suspension premium seat, combined with the positioning of the engine at the rear of the machine, dramatically reduces noise and vibrations, improving operator comfort.”


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