Continental is seeking to strategically sharpen its profile as a provider of service and complete conveying solutions as it unifies its portfolio under the Continental brand.
From now on, all products, technologies and services, know-how and expertise will be combined under the Continental brand.
“Decisive drivers are our customers,” said Hannes Friederichsen, heading the Conveying Solutions business unit at Continental. “In this way, our customers and partners will benefit from a stronger and trusted global product portfolio from a single source. Thus, we will further be joining forces to continue our customer-centric business approach.”
Starting this month, all products from company-owned brands PHOENIX, IMAS, Kolubara, LEGG, Matador and National Belt Service will be integrated into the broad Continental product and service portfolio.
According to Continental, the bundling of assets under one global brand goes along with an optimisation and extension of its portfolio in both belts and digital products. Continental is further extending its offer with an increasing number of value-added digital innovations and services.
“We see fast changing requirements in our markets,” said Andreas Bakenhus, who is responsible for Continental’s newly created conveying solutions service segment.
“A few years ago, our customers asked for high-quality, long-life belts. Now, construction, industry and mining companies are looking for safety, quality, efficiency and productivity gains. Our customers are requiring integrated solutions covering the entire value chain around a belt from commissioning, consulting and training to digital monitoring and on-site maintenance.
“Additionally, energy-optimised belts, new business models and sustainability aspects will play a crucial and competitive role in the future.
“Basically, we understand it as our job to offer service levels that allows our customers to fully concentrate on their core business.”
Beyond that, Continental said it will extend its support to regional distributors with an extended offering of service-related products and digital tools. The company continues to develop value-adding digital solutions and services, such as the new drone-based monitoring solution for conveyor systems that will be launched on the market in this year.