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Italian launch for conveyor belt optimisation offer

A direct-to-site service for the maintenance and replacement of belt-cleaner blades has been launched in Italy.

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Italian launch for conveyor belt optimisation offer

Martin Engineering has introduced its Mr Blade conveyor belt optimisation programme in Italy’s construction materials sector.


Mr Blade is a direct-to-site service to maintain and replace belt-cleaner blades – accurately specified, custom-fitted and regularly monitored. Already successful in the USA and UK, the programme is an efficient way for materials manufacturers to improve productivity by helping to keep their conveyor belts running to achieve optimum performance. Clean conveyors also make the working environment a better place to be.


Martin Engineering developed Mr Blade after studies found that 9 out of 10 conveyor belt cleaners in operation were neither installed nor maintained properly. Conveyor belt cleaners that aren’t looked after create material carry-back and spillage, increasing risks to health (from airborne dust) and safety (due to manual handling to clear build-ups). Poorly maintained belt cleaners can also increase wear-and-tear on the belt, exacerbate downtime and reduce productivity.


In Italy, Martin Engineering is already known for its range of conveyor belt solutions in industries like energy and steel. The company said that the Mr Blade programme “extends this same superior offering to smaller sites”, such as quarries, concrete and asphalt plants that may not have their own on-site resources to maintain every aspect of the plant.


Andrea Passoni, Martin Engineering’s Business Unit Manager for Italy said: “Many construction materials producers believe that carry-back and spillage from conveyor belts is inevitable. But it is not. At Martin Engineering we have the know-how and the products to solve these issues.


“With Mr Blade we offer a money-back guarantee that customers will experience better cleaning, longer service life and lower cost of operation of their conveyor belts.”


“The idea behind the Mr Blade programme is to provide a consistent, high-quality service to help our customers maintain their conveyor belts so they keep their plants running smoothly. Mr Blade also eliminates the need to stock replacement blades and associated components. For busy production managers it’s one less thing to worry about.”


To support the launch in Italy, for a limited period, any new Mr Blade customers will receive the first product installation free of charge. Martin said that several companies have already taken up the offer including Italian construction group Vitali.


Luigi Pinna, Olbia Asphalt Plant Manager at Vitali said: “We subscribed to the Mr Blade programme at a number of our production sites earlier in 2019, and we soon started to see the benefits in terms of reduced spillage and production uptime.


“We anticipate that Mr Blade will continue to help us improve productivity and reduce carry-back and spillage, and we hope to extend the program to more of our plants over the coming months.”

Simone Memmola is Italy’s first Mr Blade technician
Simone Memmola is Italy’s first Mr Blade technician

Italy’s first Mr Blade technician is Simone Memmola who covers the north of Italy. A highly-trained conveyor specialist, equipped with a mobile workshop van, Simone is tasked with carrying out proactive and preventative maintenance, replacing worn or failing components before they lead to a breakdown that stops production.


As part of the Mr Blade program, Memmola makes regular customer site visits to undertake a Walk-the-Belt 18-point inspection regime. As well as the belt cleaners themselves, where necessary he will adjust, repair or replace the main frame and tensioner of any belt cleaner at no charge.


An electronic record is kept of operating conditions on all conveyors in the Mr Blade programme using the MartinIQ app. This provides customers an assessment of vital components, including recommendations for avoiding costly failures and production downtime.


Martin Engineering said it expects to launch Mr Blade in other European countries later this year.


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