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LDH Plant to cover new territory for CASE

Following a 12-year relationship with LDH Plant Ltd in South Wales, CASE Construction Equipment has expanded the partnership to a new LDH Plant facility in Middlesbrough.

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LDH Plant to cover new territory for CASE

The large, recently opened site will sell the full line of CASE products, as well as offering its entire range of after-sales services, including maintenance plans, parts and CASE’s SiteWatch telematics solution.


“LDH Plant is a hugely successful dealership, showing a 30% growth on CASE equipment sales in the last year alone,” Anthony Bouvié, CASE business director for Northern Europe. “But it’s not just about product sales. LDH Plant embraces our philosophy of providing 360-degree solutions to our customers.


“Our after-sales programme has been embraced by LDH Plant, and the team shows consistently high standards and significant expertise in delivering this service, an approach which is crucial to our joint success. The LDH Plant leadership team brings significant experience to this additional territory and they are well respected as industry experts.”


Michael Ward, CEO of LDH Plant, explained what the deal means to his business. “Our extended partnership with CASE sees us become a major provider of CASE equipment in the UK, and supports our ambitious growth objectives. We were asked to expand our territory and to mirror the success that we have already seen from our other location in South Wales.


“To grow this new area, we’re building on the strong local success in the excavator market and extending this into all CASE lines, particularly wheel loaders, dozers, skid steer loaders and backhoe loaders. There is a clearly defined market for these machines in the North East of England, and we’re keen to match the brand’s ambition to become a leading supplier of construction equipment in this area.


“Our investment in our new facility and in the CASE brand underpins our ambitions to grow the business by £50M in the next four years. Our new headquarters in Middlesbrough is just the first stage of these plans.”


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