Yara simplifies its operating model


Yara has announced that it is simplifying its operating model to strengthen customer focus and drive value creation.

The fertiliser giant said that the move was in line with its previously communicated crop nutrition focused strategy, and the members of Yara Executive Management will remain the same following these changes.“Earlier this year, we set out our strategy as the crop nutrition company for the future, and we are now adapting and simplifying our operating model accordingly,” said Svein Tore Holsether, President & CEO of Yara International ASA.
“Following a period of substantial investments, our main focus going forward will be on operational excellence, innovation and growing scalable crop nutrition solutions.”
Yara’s activities will be structured within three segments, effective 1 January 2019.The Sales and Marketing segment will be led by Terje Knutsen, EVP sales and marketing. The segment will comprise all of Yara’s existing Crop Nutrition business units, in addition to the Base Chemicals, Industry Reagents and Animal Nutrition (excluding South Africa) business units, which are transferred from the former Industrial segment.
Yara said its Production segment remains unchanged, and will continue to be led by Tove Andersen, EVP production.The New Business segment will be led by Yves Bonte, as EVP new business. The segment will comprise the following units:

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